The Victorian Fisheries Authority (VFA) is an independent statutory authority established to effectively manage Victoria’s fisheries resources.
Launched in 2017 as a new Authority, the VFA had no previous branding or identity. Green Scribble worked with the Department of Economic Development, Jobs, Transport and Resources to develop the comprehensive identity, including branding for online and offline collateral.
In addition to developing print and online collateral (including the website interface), Green Scribble designed the car wrap for the VFA fleet. The visual balance between enforcement and brand consistency was an essential consideration in the design.